Strategic Goal

Make the Philippines a premier halal-friendly hub in the Asia Pacific region — a collaborative, customer-centric and competitive halal gateway and destination.

The Approach: 4Cs

Customer-centric:
Recognition and accreditation of halal CBs

⁠Collaborative:
One brand, whole-of-government approach

⁠Comprehensive offerings:
Complete value chain to provide halal integrity

Competitive:
One-stop shop for all halal stakeholders

Specific Outcome

Under this strategic plan, the following are the specific expected outcomes:

  • ⁠Increased domestic halal consumption
  • Increased halal investments
  • ⁠Increased halal services
  • ⁠Increased halal production/manufacturing
  • ⁠Increased govt spending in halal infra and investment promotion
  • Increased halal exports

Key Metrics

  • Attract halal investments (PH230 billion)
  • ⁠Generate halal-related Jobs (120,000)
  • ⁠Grow halal businesses (double halal output* to 6,000; 20% CAGR)