Welcome to Halal-friendly Philippines

Halal-friendly Philippines is an umbrella brand, whole-of-government national campaign that promotes the Philippines as a premium halal-friendly hub in the Asia Pacific region – a customer-centric, collaborative and competitive halal gateway, and destination.

This is in line with the national goal to strengthen the Philippine economy by increasing halal domestic consumption and halal exports in different halal sectors in order to drive business growth, attract more investments and boost job creation.

Welcome to Halal-friendly Philippines

Halal-friendly Philippines is an umbrella brand, whole-of-government national campaign that promotes the Philippines as a premium halal-friendly hub in the Asia Pacific region – a customer-centric, collaborative and competitive halal gateway, and destination.

This is in line with the national goal to strengthen the Philippine economy by increasing halal domestic consumption and halal exports in different halal sectors in order to drive business growth, attract more investments and boost job creation.

Message from the DTI Secretary and Chairman of the Philippine Halal Board

Secretary Alfredo E. Pascual, DTI
Secretary Alfredo E. Pascual

Under President Ferdinand R. Marcos Jr.’s visionary leadership toward a Bagong Pilipinas, or a New Philippines, we launched the Philippine Halal Industry Development Strategic Roadmap 2024-2028 that aims to double domestic and international Halal output in four years.

Secretary Alfredo E. Pascual, DTI
Secretary Alfredo E. Pascual

Why go halal?

HALAL IS
Safe and hygienic
HALAL IS
Healthy
HALAL IS
Ethical and Compassionate
HALAL IS
Sustainable
HALAL IS
A lifestyle for all

Halal Sectors

Food

Travel

Fashion​

Pharma

Finance

Cosmetics

Whole of government approach

The Philippine's special inter-agency taskforce is composed of 9 national government agencies, spearheaded by DTI

PH Halal Industry Development Strategic Plan 2023-2028